The Challenge

Cine Raga Studios produced high-end commercial videos, brand films, and advertising content for clients across Karnataka. The work was excellent — award-winning shots, cinematic quality — but their website communicated none of this. A static grid of thumbnails and basic service list left potential clients unimpressed.

Advertising agencies and brand managers who evaluate production houses do so by feeling the studio's aesthetic sensibility before they ever discuss a project. Cine Raga's old site felt flat. Competitors with more sophisticated digital presentations were winning pitches despite comparable production quality.

Our Approach

We positioned the website as a first act of the storytelling that Cine Raga offers its clients. Every scroll interaction, transition, and reveal was designed to communicate: this is a team that understands cinematic experience.

  • Built a full-screen video hero with autoplay showreel that immediately establishes production quality
  • Designed horizontal scroll sections that reveal past campaign work in a film strip metaphor
  • Created animated case studies for 3 signature brand campaigns with behind-the-scenes storytelling
  • Integrated a project brief form for clients to submit scope before the first call — filtering for serious enquiries
  • Built a client portfolio section with major brand logos presented in a premium, editorial style

The Build

Video loading strategy was the central technical challenge. Full-quality showreels are large files, and slow loading would undermine the premium feel immediately. We built an adaptive streaming approach: a compressed poster image displayed first, low-res video loaded on interaction, then full-res video buffered in background — all invisible to the user.

GSAP ScrollTrigger powered most of the cinematic transitions. The horizontal scroll section used a custom Locomotive Scroll integration for that smooth, premium feel. We were precise about performance: every animation was GPU-accelerated using transform/opacity only to avoid layout thrashing.

The color palette was intentional — dark, high-contrast, with warm amber accents that felt like studio lighting. Typography used a cinematic display font for headings paired with clean Inter for body copy. Every design decision reinforced the premium signal.

Results

The response from the market was immediate. Within 60 days of launch, Cine Raga saw double the inbound inquiry volume and a significant increase in quote request completion — indicating that visitors were more engaged and serious.

  • Client inquiries doubled from baseline measured over the prior 60 days
  • Quote request completions increased 150% — the pre-qualification brief attracted more intent
  • Average project value from online leads was 40% higher than historical averages from referral-only
  • Cine Raga won a major FMCG brand campaign in month 2, with the client specifically citing the website as the deciding factor in the pitch
"We've been in production for 8 years and never had a website that could actually sell our work. CodeSquad built something that feels like our showreel — every scroll is an experience. We've already recommended them to two other studios."
— Deepika Reddy, Creative Director, Cine Raga Studios

The Core Insight

For businesses that sell creative output, the website is a sample of your work product. A production house with a bland website is like a chef with unappetizing food photography — the signal contradicts the message. When the website itself demonstrates the capabilities of the team, the sales pitch becomes self-evident.

Have a creative business that deserves a website as good as your work?

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